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Rare cards have an extremely limited supply (only 39 Pikachu Illustrators were ever made), theyre physical objects with nostalgic and cultural significance, and theyve demonstrably appreciated in value over time

Sometimes going to the dark side is exactly the right move, at least when it comes to how much you can command at auction

who would have ever thought that the value of iconic, 90s Pokemon cards could be eclipsed by more modern card designs

It does appear that the company's somewhat recent pivot to partnering with PSA on grading of Pokemon cards is generating interest and buzz on the Internet, but it remains to be seen how paying out thousands of dollars for cards will generate revenue and profit at GameStop

Auctions can go lower, but they also go higher on popular cards if multiple collectors are watching